Pay Per Click (PPC)
76% of PPC Spending Goes Waste
We Are Here to Cut Waste & Improve ROI
The impact of digital presence and discoverability on the bottom-line is beyond any doubt, but it has its limitations. The fact of the search engine visibility and discoverability is that the top 4 results take way 95% of clicks. So, how to be in the top 4 results? Is optimization enough? Unfortunately, SEO is necessary, but in this game of keyword war, but it isn’t enough. You have to spend some money, regularly on Pay-Per-Click (PPC) marketing to drive quality traffic in the shortest possible time. However, it is a very tricky area, as simple miscalculations could cost you fortunes. Studies suggest that 76% of PPC ad spend fails to produce a single conversion. Our highly experienced PPC managers are here to help you get a better return on money invested in PPC ads.
All recent comparative surveys suggest that video marketing used by companies report a 27% better click-through-rate (CTR) and a 34% higher conversion rate. It is now well established that video content enhances purchase decisions drastically, with a 74% conversion rate.
Your marketing strategy is incomplete without quality video content. We are here to help you plan, develop, and execute your video marketing in the simplest possible way at very competitive rates. Our highly professional creative team works with you to understand your requirements and create visual wonders so that you could pass your marketing messages effectively. We listen, understand, visualize, create, and spread video content for you. We are a team of performers, fully equipped and trained to handle your video marketing requirements for your website, social media, advertising, or for internal purposes. Video marketing is all about creative packaging for quality engagement and healthy response. You know the impact better.
Why PPC
PPC is one of the most important components of your digital marketing strategy. As an advertiser, you pay a fee to display ads on search engines like Google and Bing and social media platforms like Facebook, Twitter and LinkedIn. The best part about PPC is that you pay the fee only when your ad is clicked, meaning you will have a higher conversion rate and refined data to plan your remarketing. So, it is all about better results in terms of cost and performance. However, it requires very intensive analysis and execution to get the desired results.
- Our PPC service helps you gather concrete information about the performance of your ad as you get real-time data related to the number of impressions, clicks, CTR, and conversions.
- These data sets are of great value in realigning the optimization and marketing campaign for better output in terms of traffic and conversion.
- Our PPC team invests a good amount of time in doing segment-specific research to ensure that your ads are shown to the right audience. We work hard to ensure the highest click-to-conversion rate.
- We execute as you desire. Meaning we keep a tab on your ad spending budget and try to get maximum return from the daily ad spending budget. We play with ad display time and plan accordingly to ensure the highest ROI.
Every Click Matters
Our PPC team is fully trained and certified to run PPC campaigns across all digital marketing channels for your product, B2C & B2B lead generation, and of course brand building to meet awareness, interest, desire, and action stages of the conversion funnel. We are one of the most trusted and result-oriented PPC service providers, known for delivering what is committed. We successfully manage to execute PPC campaign effectively by following this process
Performance Matrix
We are a fact-driven team in action to ensure that every click is measured for performance optimization. We review historical data, analyze keyword worthiness, and accordingly define achievable goals and execution plans to meet your expectations. We passionately work to calculate cost per click, conversion rate, and acquisition cost so that goals can be achieved in the minimum possible budget.
Track and Realign
We keep a sharp eye on every possible variable and create daily reports, analyze and align campaigns accordingly to boost your performance in the digital space. It is all about affordable visibility and discoverability.
Keywords Targeting
Discoverability across search engines and social media platforms is all about smart use of keywords. If your campaign is not aligned with the right keywords, you might waste your whole budget in clicks with zero conversion rates. We are the master of this keyword craft and smart bidding for quality results.
Creative Copy for Display Ad
We have an innovative team of ad experts to help you improve messaging and connection. We use data analysis and testing to measure the effectiveness of the ad copy, not just for crawlers but for humans as well. Tech specs might make you visible, but it is the quality of the ad copy that triggers the click and conversion.
Social Media Advertising
Studies suggest that poor ad strategy costs an average 80% of potential conversion from Facebook. If your ad isn’t targeted smartly, meaning the right ad at the right time in the right context, you might waste your money and effort. The same is true with LinkedIn and Twitter. We know how to play smart and get the quality leads to take your business forward.